Post by bristi124 on Nov 4, 2024 9:33:51 GMT
Video, as a visual medium, is one of the content formats that brings the most satisfaction to human beings. It is no coincidence that studies say that in 2022 videos will be responsible for of digital traffic. This means that methods such as video marketing will have a huge influence on online strategies.
The power of video as the most effective storytelling tool has not escaped the advertising world. In fact, now more than ever, as competition increases and the ability to capture attention decreases, brands would do well to make video a central pillar of their marketing strategy.
Once you’ve built off page seo service a strong online presence with a relevant domain name and professional website, as well as professional profiles and a social media strategy, it’s important to think about ways to maximize your video production and reach to further increase your brand awareness. A good video marketing strategy might include:
1. Your customers are watching
Video is the most consumed form of content on the internet. According to this 2019 report , people spend an average of 6 hours and 48 minutes per week watching online videos . In fact, another report estimates that by 2022, 82% of internet traffic will come from video streaming and downloads , according to Cisco .
2. Increases brand engagement
The very nature of video as a medium inspires greater engagement. When people are able to actually see what a brand is about, whether through product features, tutorials, or a live message from an expert on the team, they are more likely to want to learn more about the brand compared to, say, when they read an article.
3. Educate and inform your customers
A 2020 report on video marketing has interesting insights into consumer behavior toward videos. While 84% of people said they were convinced to buy a product or service after watching a brand’s video, 66% said they would prefer to learn more about a product or service through a video compared to other types of content .
4. Helps with word of mouth marketing
According to a study by Wyzowl , people are twice as likely to share videos compared to any other form of content.
When people share your brand's video on their social media profiles for their friends and family to see, it creates a fantastic word-of-mouth marketing opportunity, which remains the most authentic and effective form of marketing to date.
5 Tips for creating video marketing
Now that you understand what video marketing is, how about five tips on how to put this knowledge into practice? Check them out below!
The power of video as the most effective storytelling tool has not escaped the advertising world. In fact, now more than ever, as competition increases and the ability to capture attention decreases, brands would do well to make video a central pillar of their marketing strategy.
Once you’ve built off page seo service a strong online presence with a relevant domain name and professional website, as well as professional profiles and a social media strategy, it’s important to think about ways to maximize your video production and reach to further increase your brand awareness. A good video marketing strategy might include:
1. Your customers are watching
Video is the most consumed form of content on the internet. According to this 2019 report , people spend an average of 6 hours and 48 minutes per week watching online videos . In fact, another report estimates that by 2022, 82% of internet traffic will come from video streaming and downloads , according to Cisco .
2. Increases brand engagement
The very nature of video as a medium inspires greater engagement. When people are able to actually see what a brand is about, whether through product features, tutorials, or a live message from an expert on the team, they are more likely to want to learn more about the brand compared to, say, when they read an article.
3. Educate and inform your customers
A 2020 report on video marketing has interesting insights into consumer behavior toward videos. While 84% of people said they were convinced to buy a product or service after watching a brand’s video, 66% said they would prefer to learn more about a product or service through a video compared to other types of content .
4. Helps with word of mouth marketing
According to a study by Wyzowl , people are twice as likely to share videos compared to any other form of content.
When people share your brand's video on their social media profiles for their friends and family to see, it creates a fantastic word-of-mouth marketing opportunity, which remains the most authentic and effective form of marketing to date.
5 Tips for creating video marketing
Now that you understand what video marketing is, how about five tips on how to put this knowledge into practice? Check them out below!