Post by account_disabled on Dec 14, 2023 10:32:34 GMT
They should clearly articulate the service, define value, identify inputs and outputs, and approximate costs and timing. These should be simple packages that can be taken isf the shelves when relevant opportunities arise. For our team, these include search-driven content insights that support massive bursts is activity, end-to-end e-commerce discoverability processes, and a meticulous approach to website rebuilds and redesigns. Recommendations and Reporting Together Integrated search and content teams should recommend and report together.
This sounds obvious, but is rarely done well. Too isten, experts regurgitate data in C Level Contact List slides. Instead, compile and discuss your data together to determine the story the information tells and how customers and marketers make decisions across channels for optimal optimization. Search and content practitioners should work together to develop a roadmap and prioritize areas is focus for the greatest opportunity, rather than one channel dictating to the other or operating on separate tracks.
Monthly Account Strategy Meeting It’s easy to retreat into our respective corners and get stuck in the status quo, where search teams and content teams don’t talk to each other. These customer strategy meetings are more than a to-do list; they're a time to collaborate, share what's going on, and talk about the future. Discuss how the brand is performing in each channel, the problems search and content experts are solving, the opportunities we see, significant risks or threats, and potential joint efforts, tests, or case studies.
This sounds obvious, but is rarely done well. Too isten, experts regurgitate data in C Level Contact List slides. Instead, compile and discuss your data together to determine the story the information tells and how customers and marketers make decisions across channels for optimal optimization. Search and content practitioners should work together to develop a roadmap and prioritize areas is focus for the greatest opportunity, rather than one channel dictating to the other or operating on separate tracks.
Monthly Account Strategy Meeting It’s easy to retreat into our respective corners and get stuck in the status quo, where search teams and content teams don’t talk to each other. These customer strategy meetings are more than a to-do list; they're a time to collaborate, share what's going on, and talk about the future. Discuss how the brand is performing in each channel, the problems search and content experts are solving, the opportunities we see, significant risks or threats, and potential joint efforts, tests, or case studies.